Banking as tech driven community hub

by | Sep 10, 2025

Banking’s New Reality: Less Bank, More Tech argues that banks must rapidly transform themselves into technology platforms to remain competitive, focusing on customer-centric digital experiences, cloud-native architectures, and harnessing AI as a foundation for future growth. The article positions this transformation as not merely a technological upgrade but a redefinition of what banks are and whom they serve, with wide-reaching implications for people, skills, operating models, and ultimately the entire financial ecosystem.

Shifting from Bank to Tech Platform

Traditional banks, the article notes, are at an inflection point: the rules of competition have changed as fintechs, embedded finance, and tech giants innovate rapidly around them. To survive, banks must shift their identities and become technology platforms—entities that are scalable, API-first, data-driven, and relentlessly focused on customer outcomes. This is more than a surface-level digital revamp; it’s a radical change to core infrastructure, requiring extensive investment and a rethinking of bank operating models from the top down.

Banks must recognize that convenience and personalization now drive customer loyalty rather than legacy relationships or brick-and-mortar presence. Real-time fraud detection, predictive analytics, and embedded products like buy-now-pay-later are table stakes, not novelties. Fintechs and tech-first platforms have set a new standard for speed and user experience, and banks falling short risk irrelevance.

Digital Transformation: Opportunities and Missteps

The review underscores that digital transformation in banking is often misunderstood as merely layering shiny interfaces over clunky, aging infrastructure. The author cautions against this tendency, arguing that too many banks “focus too narrowly on tools instead of people or customer impact,” resulting in disjointed experiences for customers. Customers aren’t looking for siloed channels, but for seamless, personalized, omnichannel journeys—expectations set by their most-used apps.

Lessons are drawn from the 2023 Silicon Valley Bank collapse, which starkly illustrated the dangers of inflexibility and operational lag. Agile, tech-enabled competitors absorbed market share almost overnight, fundamentally shifting where capital and trust flows. The take-home message: digital readiness is now a matter of survival, not just advantage.

Architecture, AI, and API-First Mindset

The article’s core diagnosis is that banks must embrace “API-first architectures, cloud-native design, real-time data intelligence, and embedded AI capabilities” to compete in a fragmented, fast-evolving market. Modularity allows banks to evolve quickly, rolling out new features in weeks rather than quarters and avoiding massive, risky core replacements.

A robust API infrastructure not only modernizes internal systems but also enables banks to partner seamlessly with fintechs, embedded finance startups, and third-party providers—a necessity for open banking and continuous innovation. Data sits at the center of this transformation: rather than viewing it exclusively through a risk or compliance lens, banks must also use data “offensively” to drive product innovation and hyper-personalization.

AI, in turn, is positioned as a foundational capability, akin to how electricity powered the industries of the last century. Banks that merely “retrofit” AI onto legacy stacks will fall behind; meaningful transformation comes from redesigning systems around automation, data intelligence, and increasingly autonomous (agentic) AI. Those with mature cloud-native, API-first architectures can continuously learn, experiment, and automate, while laggards will face scaling walls and incremental obsolescence.

Organizational Change: People, Skills, and Operating Model

Perhaps the most compelling part of the article is its insistence that people, not just technology, will define which banks succeed. As legacy roles and rigid job structures become obstacles to agility, banks must foster adaptable, innovative teams—builders and problem-solvers, not mere maintainers of systems. Upskilling talent, adopting flexible skills-based models, and embedding agile, iterative operating models are presented as essential, not optional.

Leadership, too, is undergoing a transformation: the ability to articulate a transformative vision and demonstrate genuine tech fluency is now critical. The article cites a recent MIT Sloan study highlighting that transformative vision and future-oriented thinking are the most valued leadership skills in digital-first banking.

Hybrid service models that blend self-service digital options with expert human support are seen as the future—balancing automation with relationships in the realm of commercial and relationship banking. Additionally, processes like digital onboarding are recognized as critical points for customer acquisition, retention, and driving fee-income growth.

Cybersecurity, Compliance, and Responsible AI

As AI and digital processes become ever more central, the article notes that cybersecurity and compliance cannot be afterthoughts. The increasing use of generative AI and more sophisticated analytics comes with heightened regulatory scrutiny and risk concerns. Banks must, therefore, invest in robust frameworks for model risk management, explainability, and continuous monitoring, ensuring that innovation is paired with trust and safety.

The Call to Action

The final section is a clarion call: AI is the foundation of bank competitiveness going forward, and every transformation decision must prioritize scalable intelligent capabilities. What matters now isn’t who digitizes best, but who reimagines what it means to be a bank at a fundamental level. The transformation to a banking technology platform isn’t a project ending in a rollout, but an ongoing, organization-wide reinvention of processes, skills, and strategies.

Strengths and Critique

The article succeeds in framing the stakes clearly: banks that move first and invest deeply in platform thinking—across tech, operations, people, and external partnerships—will shape the future of finance. The diagnosis of common digital transformation missteps (surface-level fixes, channel silos, lack of vision) rings true with industry experience.

A potential limitation is the relative lack of concrete case studies or implementation frameworks. While the argument for API-first, modular, cloud-native, and data-driven design is persuasive, bank leaders still need more tangible roadmaps—examples of what “modularity” and “platform mindset” look like in legacy organizations, and how to navigate common political or cultural barriers.

Additionally, the article assumes all banks have equal capacity to invest in deep transformation, when in fact smaller or rural institutions may struggle to marshal talent, scale, or capital for change. Addressing these gaps (perhaps by segmenting recommendations for different bank types) would strengthen the article’s practical applicability.

Conclusion

Banking’s New Reality: Less Bank, More Tech is a visionary, persuasive manifesto calling the industry to a new identity—where banks become agile, customer-focused tech platforms, harnessing AI, cloud, APIs, and talent in equal measure. The greatest risks lie not in bold experiments, but in hesitating while the fundamentals of financial services are transformed. Success now requires far more than a digital front; it demands re-architecting people, platforms, and purpose for a networked, data-driven age.

https://www.westmonroe.com/insights/banks-new-reality-less-bank-more-tech?industry=fs&utm_source=american-banker&utm_medium=display&utm_campaign=all-ba-06132025&utm_content=banks-new-reality-tech-300×250

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