Many times in the course of our exhaustive review on marketing and banking priorities we have read there is a move to incorporate education into the content offerings of financial institutions. Whether it delves into ways to budget better or the particulars on best ways to refinance debt or obtain a mortgage the consensus appears to be these are excuses to engage with customers on money matters outside of a purely transactional nature.
As media who created a hyperlocal community vanguard that encompasses all facets of targeted local life, our focus is WHERE IS THE EDGE? Banks are all the same save for outward cosmetics. A very influential advisor to us made a striking analogy to highlight this point by comparing banks to women. Imagine a Blond , a Brunette and a Redhead each with a different hairstyle, wearing different outfits. At the end of the day when you get down to it physically they are all still women and this is public perception of banks. So again who has the edge?
If you look at the banking apps offered by the banking community as a whole they are also providing similar services although the mega banks have more options available you may or may not wish to use. Our focus was in providing a conduit for the bank utilizing our media platforms to engage with their existing clients (read customer retention) and by expertly curating pertinent tailored content to the market to spark customer growth thru a branded media platform designed as a data “lake” to build localized AI language and agentic models from the ground up. This data would be owned by the bank and could be used to pitch current and future customers on financial products deemed applicable to them via this data. THE EDGE
And as we see local media vanishing at an alarming rate we see a huge opportunity here in establishing not only a robust marketing vehicle to promote goods and services for local business and bank clients but fostering trust in community as a fixture thru support of this Metro Pulse platform that provided daily content for that market
https://www.niemanlab.org/2025/08/trusted-news-sites-may-benefit-in-an-internet-full-of-ai-generated-fakes-a-new-study-finds/