Banks are in the dark on where customers spend their money after primary account activity exhausted. Outside vendors they frequent know more about YOUR Customers than you do as highlighted in this informative webinar from Jim Marous and the Financial Brand.
The Metro Pulse Hyperlocal Media banking ecosystem addresses this with customized AI that is developed as FIRST PARTY data the bank owns that can address this disparity across the spectrum of hyperlocal community in a unique assimilation of event and activity digital ledgers gleaned from branded entities embedded in the chromosomes of community as explained on the web site. Customer personalization in the first person is the new data gold as looming data and privacy regulations will limit mass acquisition of mostly useless data.