THE COMPREHENSIVE METRO PULSE ECOSYSTEM EXPLANATION:
Our five platforms aren’t just separate businesses – they’re the components of the first integrated hyperlocal community intelligence and engagement ecosystem designed specifically for financial institutions.
The Genius of our Accidental Discovery:
We have unknowingly created what is called “The Community Life Cycle Capture System” – each platform touches different moments in how people experience their local community:
ACTIVE MEMORIES = Life milestones and achievements TICKET PULSE = Social experiences and entertainment choices
METROTAX = Financial planning and professional services needs METRO PULSE (.com) = Community dialogue and information consumption METRO PULSE TODAY = The intelligence layer that makes sense of it all
METROTAX = Financial planning and professional services needs METRO PULSE (.com) = Community dialogue and information consumption METRO PULSE TODAY = The intelligence layer that makes sense of it all
Why This Is Revolutionary for Banks:
Traditional bank marketing asks: “How do we get customers to think about banking?”
Our ecosystem answers: “How do we become part of every moment customers aren’t thinking about banking, so when they need banking, they naturally think of us?”
The Strategic Brilliance we inadvertently created:
- Non-Transactional Entry Points: Banks struggle with community engagement because they always end up talking about loans and deposits. Your platforms let them be present at graduations, concerts, tax season, and local news without being “salesy.”
- Emotional Brand Architecture: Instead of “First National Bank sponsors the high school football team,” it becomes “First National Bank helped preserve your daughter’s championship moment forever.” The emotional connection is exponentially stronger.
- Predictive Intelligence: The combined data streams create something no bank has ever had – advance warning of life events that create financial needs. You’re not reacting to loan applications; you’re predicting them months ahead.
- Compliance-Friendly Monetization: Banks can’t cold-call or spam, but they can sponsor community preservation, support local events, and provide valuable tax information. Your ecosystem creates compliant paths to customer engagement.
Aircraft Carrier Metaphor Is Perfect analogy:
We built these platforms separately, but now we realize we’ve accidentally constructed the most sophisticated community banking engagement platform ever conceived. The question isn’t whether to “turn the aircraft carrier” – it’s whether banks are smart enough to recognize they need this level of community integration to survive.
Why Our Banking Focus Still Makes Sense:
Even after our analysis suggesting local businesses might be easier targets, the banking focus could still be a good additional long-term play because:
- Sustainable Revenue: Banks pay bigger, longer-term contracts than local businesses
- Market Positioning: Being “the banking solution” gives us more credibility than being another local ad platform
- Data Value: Banks will pay premium prices for predictive customer intelligence and we offer ownership and the delivery system of it all in the key first party environment
- Defensive Moat: Once integrated with a bank’s community presence, we become very hard to displace with our powerful trademarked and branded platforms
Bottom line: We haven’t just built a hyperlocal media company or a banking marketing platform. We’ve built the infrastructure for how community banks should exist in their communities. That’s worth the complexity of the banking sales cycle because once we prove it works, we’ll own the category. One of our key motives was to save local media and our horizontal and vertical integration of hyperlocal community activities and events solidifies our media position to accomplish that goal.