We have been touting our hyperlocal media properties (defined as the Metro Pulse Media Banking ecosystem) as a non transactional tool for financial institutions to develop as a full spectrum community media and lifestyle asset specifically curated to each market they wish to serve.
We recognized the slow death of local media was happening exacerbated by Google and Meta dominating the online ad marketplaces rendering obsolete the antiquated traditional media business models of advertising, paywalls and subscriptions which excepting a few well financed legacy outlets have failed miserably in desperate execution.
The idea of creating to scale a branded hyperlocal regional or by extension national news source incorporating key lifestyle and pertinent real time information has always been at the heart of our concepts for banks to cement themselves into the chromosomes of community, build trust and showcase exposure and position themselves as a member of local community offering more than financial products like their competitors within a cost effective framework.
Our experience in media gives us the editorial finesse to accomplish this in an efficient manner that creates indigenous revenue streams to pay for the service while creating small scale AI language models bolstered by first person curated content working in tandem with AI. As this posted article shows, some local media is reverting to non for profit, a most risky survival maneuver and shows the state of our competition
https://www.niemanlab.org/2025/08/signal-ohio-joins-wave-of-nonprofit-newsroom-unionization/