Corberstone Advisors is a highly respected “think tank” that provides cutting edge insight and commentary to bankers and the financial industry. We utilize their content on a regular basis and also read the “SNARK TANK” on Forbes with the esteemed Ron Shevlin. Given the ever evolving state of the financial services industry these sources are key in being the conduit for adapting for more efficient operations
https://www.crnrstone.com/gritty-insights/research/the-digital-banking-channel-making-it-a-profit-center?utm_campaign=8951878-RAFA%202025&utm_content=344270507&utm_medium=social&utm_source=twitter&hss_channel=tw-925110009607766016
The report “The Digital Banking Channel: Making It a Profit Center” from Cornerstone Advisors highlights how digital banking can transition from merely a convenience and cost-saving tool to a major revenue generator, targeting a $25 billion market opportunity. It covers strategies for gaining executive support, building the necessary organizational structure, and shifting digital channels toward being growth engines using clear measurement and accountability.
Key Points
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Highlights the transformative potential of digital banking as a profit center rather than just a cost center.
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Discusses approaches for securing executive buy-in and the roles, metrics, and structures required to drive profitability in digital channels.
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Emphasizes the importance of focused measurement and strategic technology investments to enhance financial performance in banks and credit unions.