Michael E. Dehn

When I created Metro Pulse 41 years ago, it was a different world. Internet was DECADES AWAY and print ruled. I hold two in-force trademarks on the name Metro Pulse. The first is a mark for print, newsletters, flyers with the registration (Reg 2,393,569) and the second is for downloadable electronic publications (Reg 3,527,404). I have a pending trademark for a data and analytical application Metropulse (Ref. # 87/564974).

As i just turned 65, I seek a legacy partner that will recognize the long term value and multiple positive branding and service benefits of my targeted physical destination yet mobile hyperlocal based media ecosystem specifically designed for the new generation bank branch that dovetails with the increased DIGITAL service demands by market of the 60 million post pandemic banking customers you serve on a daily basis in the US.

Designed as an all encompassing “sticky” presence in all areas of community life and involvement, online and onsite, the concept provides a boots on the ground bastion against the increasing digital threats posed by behemoth competitors and discreetly allows for data analytics in said markets for prudent allocation of resources to expand bank footprint in said market.

Metro Pulse/Rock Expo Museum
As Destination

When I created the news product vanguard media ecosystem that is Metro Pulse specifically tailored for banks over 3 years ago, I did that as the answer to saving local newspapers by eliminating need for local ads and creating a real time advertising and indigenous multi-purpose media vehicle supported wholly by a bank in any given market.

It would be the catalyst and TOOL for bolstering customer retention and stimulating customer growth by providing customized content via available data. It seemed a logical extension of my media brand in partnership with a bank.

Initial idea/concept was to locate a physical presence in each hyperlocal market with mainly suburban locations in strip malls (REIT) anchored with an Active Memories frame shop retail storefront format (IPO) and a “smart branch” for the bank on the property.

I envision a facility that provides a secure open format utilizing 2-3 personal bankers as full service personnel, effectively eliminating the antiquated cashier counter set ups of the past. and incorporating the video screen support and automated drive up options augmenting the mobile financial service applications now craved by banking customers.

The marketing plan was to pitch the local schools and churches to start with the Active Memories business model and follow up with Metro Tax. Pitching the business community as banks would need a new breed of salesman to position and develop these businesses. Revenue generators would support the expense of a localized news product once amortized with AI infrastructure investment across the spectrum, thereby eliminating advertising expense AND giving bank a more robust vehicle to promote and pitch their services.

It also provides for the data analytics application to become partners with local government to gain access to municipal generated raw data that can be used in a myriad of crunched data set applications useful in marketing efforts especially on the real estate side for the bank.

It wasn’t until recently that the concept of a Rock ‘n Roll museum as destination came to mind and in that vein I pivoted to brand it by virtue of trademark applications filed in both countries.

The entire Metro Pulse media ecosystem could thrive under a localized museum, a facility which would become a robust and vibrant element of the art and music departments of local schools, a conduit for local businesses and positions banks to financially support those programs in targeted grant programs. I predict post pandemic will be starved for funding and sorely needed, dovetailing perfectly with the bank’s image of community support and service.

Note I do not own noted trademarks in Canada EXCEPT for Rock Expo museum filing but other names available as of this writing.